Intent mismatch
Budget reaches informational, consumer, or employment searches unlikely to become B2B demand.
Paid search · B2B demand
Paid Search Management Services for B2B Companies
A paid search account can post strong click volume and still send almost nothing worth calling to sales.
Stratskye builds campaigns around queries actual buyers search, controls match types and spend, validates conversion tracking, and keeps the path from ad to landing page to form consistent. Search spend becomes accountable to more than a busy dashboard.
The service
Connect search activity to usable B2B demand.
Paid search management covers planning, setup or restructuring, tracking review, day-to-day control, testing, reporting, and optimization. Work can include account structure, keywords, negatives, ads, bids, budgets, conversion actions, landing-page alignment, and reporting.
Supported platforms and campaign types are confirmed for your account and offer. Your team supplies offer context, access, approved budget, conversion definitions, compliance review, and sales feedback.
Quick decision
Know what search spend should produce before you increase it.
The account plan starts with buyer intent, a usable conversion path, and measurements your team can trust.
01Best forB2B teams with a defined offer, real search demand, a working landing page, and budget approved to test or run search ads
02We handleCampaign planning, account structure, keyword and query control, ad management, bidding, tracking, and reporting
03You provideOffer and buyer context, account access, approved spend, sales feedback on lead quality, and timely approvals
04PlatformsConfirmed for your account and market once discovery is complete
05TimelineDiscovery and tracking review, then build or remediation, launch, and ongoing optimization
06PricingManagement fee only, separate from ad spend and platform costs unless stated otherwise
07Problem solvedSearch spend disconnected from buyer intent, reliable tracking, or usable lead quality
Where demand breaks
Why paid search may not produce qualified B2B demand.
Most accounts carry several of these gaps at once, making clicks and form fills a weak measure of commercial value.
Weak query control
Search terms go unreviewed while broad matching expands into irrelevant territory.
Blended campaign structure
Brand, non-brand, and product demand share one average that hides different economics.
Ad-to-page mismatch
The search result, ad, and landing page make different promises at the moment a buyer decides to act.
Unreliable conversions
Page views, duplicate submissions, or spam are counted as meaningful outcomes.
Budget diffusion
Spend is spread across too many campaigns to produce evidence for a sound decision.
Missing sales feedback
Optimization stays focused on platform conversions because lead-quality signals never reach the account.
What you receive
An account plan you can review and measure.
Account size, platforms, ad volume, and review cadence are confirmed in the proposal rather than assumed from a standard package.
Discovery and baseline
Captures the offer, audience, account condition, and starting measures.
Intent and keyword framework
Maps priority query themes and a suitable match approach.
Campaign structure
Separates activity by objective, market, and budget.
Ads and platform assets
Develops approved search ads and assets within platform and brand requirements.
Conversion measurement plan
Defines primary actions, validation rules, and attribution assumptions.
Landing-page recommendations
Flags message, form, and tracking gaps that may limit performance.
Launch and QA record
Checks settings, budgets, destinations, tracking, and launch conditions.
Reporting log
Records performance, tests, decisions, and next actions.
Fit check
Who paid search management services are for
Good fit
- A defined offer, relevant search demand, and approved budget
- A usable landing path and sales follow-up owner
- Capacity to support a test or ongoing program
- Clearly defined target accounts or buyer segments
May not fit yet
- An unclear offer or no access to tracking
- No one available to evaluate lead quality
- An expectation of guaranteed ranking or lead volume
- An expectation of unlimited creative production within campaign management
From click to customerIntent → action → lead quality
Why Stratskye
Buyer intent and lead quality guide the account.
01
B2B intent discipline
Commercial searches are separated from research, consumer, and other demand that will not fit your offer.
02
Offer-to-query alignment
Keywords, ads, landing pages, and sales follow-up connect to the same buyer decision.
03
Measurement before optimization
Conversion actions are defined and tracking validated before platform numbers guide decisions.
04
Lead-quality feedback
CRM stages or sales feedback, where available, distinguish conversion volume from usable demand.
05
Controlled account management
Changes, tests, budgets, and the reasoning behind next actions are documented.
The process
How Stratskye manages paid search campaigns
Diagnosis of the account and market comes before settings change, so build decisions follow from available evidence.
Diagnose
Review the offer, search demand, current structure, spend, and tracking.
Define intent and measurement
Agree priority queries, conversion actions, and budget guardrails.
Build or restructure
Create campaign architecture, keywords, ads, and landing-page routes.
Validate before launch
Test destinations, conversion events, and targeting.
Launch and control
Monitor delivery, spend, and conversion integrity.
Optimize and report
Refine queries, bids, and budgets using sufficient evidence.
Days 1 to 30Discovery, campaign plan, and launch readiness
Days 31 to 60Controlled launch and conversion validation
Days 61 to 90Evidence-based refinements
What we need from your team
Offer and market prioritiesDetermine which searches deserve budget
Account and billing accessAllow review and approved changes
Analytics and conversion accessSupport validation and reporting
Landing pages and formsProvide matching conversion destinations
Compliance guidanceDefine approved claims
CRM stages and sales feedbackDistinguish volume from qualified leads
Budget owner and reviewersSupport spend control and approvals
Measurement
Clicks show delivery, not buyer quality.
We agree the account, time period, budget, and conversion definitions before comparing results. Search-term relevance and validated conversions matter alongside spend and traffic.
Delivery and coverageSpend, impressions, clicks, and pacing
Query and traffic qualityRelevant search terms and brand versus non-brand mix
Engagement and costClick-through rate and cost per click
Validated conversionsConversion rate, duplicates, and spam treatment
Commercial quality, when trackableQualified leads, pipeline, and return on ad spend under agreed CRM definitions
Commercial quality is assessed only when CRM definitions and attribution support it. Spam or duplicate form fills are not treated as qualified demand.
Engagement scope
What affects paid search management pricing
Management is scoped after reviewing your objective, account condition, and tracking. Media spend is paid directly to the advertising platform and remains separate from management fees unless the proposal says otherwise.
01
Platforms and campaign breadth
Number of accounts and campaign types.
02
Markets and languages
Geographic coverage and budget distribution.
03
Account condition
Tracking defects and rebuild effort.
04
Keyword and testing volume
Search-term review and experiment rounds.
05
Measurement depth
Conversion setup and CRM stage analysis.
06
Landing pages and creative
Recommendations versus production work.
07
Reporting cadence
Meeting frequency and stakeholder needs.
Landing-page development, CRM integration, and creative production are outside core scope unless specifically included.
FAQ
Paid search management questions, answered.
What do paid search management services include?
Discovery, planning, build or remediation, tracking review, query control, budget decisions, testing, reporting, and optimization within the agreed scope.
Which advertising platforms and campaign types do you manage?
Supported platforms are confirmed for your audience, account, budget, and market during discovery rather than assumed from a generic list.
Can Stratskye take over an existing account or build a new one?
Both paths are supported. Existing accounts are reviewed for baseline condition; new accounts follow an agreed discovery plan.
How do you select keywords and manage search terms?
Selection follows buyer intent and an appropriate match approach, with exclusions built from periodically reviewed search-term data.
How do you track conversions and lead quality?
Primary actions are defined and validated; duplicates and spam are identified rather than counted as wins. CRM feedback is used where available.
Are landing-page copy, design, and development included?
Landing-page alignment recommendations are part of core scope. Design and production require a separate scope unless explicitly included.
How much advertising budget is needed?
Budget depends on search demand, click costs, and sales economics. A specific recommendation follows account review.
How long does paid search take to produce reliable findings?
Timing depends on setup complexity, conversion volume, and data quality. Expectations are set after tracking review.
How are management fees and media spend handled?
The agency management fee is separate from platform ad spend, paid directly to the advertising platform. Other costs are itemized separately.
Make search spend accountable
Make search spend answer to the buyers who matter.
Paid search should connect relevant queries, credible conversion data, and a defined commercial follow-up path.
A strategy call covers your objectives, search demand, account condition, and the most likely next step.
Book a Strategy Call