01
Paid Search Management Services
Keyword-led campaigns built around commercial intent and lead quality
Explore Paid Search Management ServicesB2B paid media agency
Your campaigns are spending. The question is whether the traffic they bring in actually fits your ICP or turns into a pipeline you can point to.
Stratskye builds B2B paid media strategy that connects demand capture and demand creation channels around one audience plan, with tracking and testing built in from the start.
60+ brands across B2B tech, fintech, and SaaS since 2019.
Paid media systemQualified
AudienceDemandPipeline
Quick decision
Know what paid media needs to prove before adding another channel.
The channel mix starts with buyer fit, demand state, and tracking readiness—not a default platform list.
01Best forLive product, defined sales process, weak lead quality or pipeline visibility
02We handleDiagnosis, audience and keyword planning, selected channels, tracking, optimization
03You provideAd account access, ICP materials, media budget, sales feedback
04TimelineMinimum three months, 30/60/90-day progression
05CommunicationOne contact, weekly meetings, monthly reporting
06PricingScoped by channels, campaign volume, and tracking needs
07Problem solvedAd spend producing clicks without qualified pipeline visibility
Connected scope
What our B2B paid media agency services can include
Paid media works as two coordinated functions. Demand capture reaches buyers already searching for a solution. Demand creation builds familiarity with buyers who aren't in the market yet but will be.
Which channels make sense depends on your ICP, buying journey, campaign history, and how ready your tracking actually is. Stratskye scopes the mix, then runs audience strategy, conversion tracking, testing, and budget management as one connected system.
IncludedSeparate scope
Paid media diagnosis and strategyPurchased intent data or original market research
ICP, audience, and keyword alignmentMedia spend, publisher fees, and platform costs
Channel and budget planningAll eight services by default, each is scoped
Creative and conversion-path alignmentLarge-scale ad or video production
Tracking, testing, and optimizationCRM cleanup or custom attribution engineering
Regular reportingSales closing or follow-up ownership
Paid media workstreams
B2B paid media services we provide
Not every engagement uses all eight. Stratskye scopes what fits your buyers and budget.
02
LinkedIn Ads Management Services
Reaches defined roles and target accounts through sponsored campaigns and lead forms
Explore LinkedIn Ads Management Services03
B2B Google Ads Services
Manages account structure, targeting, bidding, and ongoing optimization
Explore B2B Google Ads Services04
B2B Retargeting Services
Re-engages visitors and known audiences across longer buying cycles
Explore B2B Retargeting Services05
Paid Content Syndication Services
Distributes content through publisher channels to reach relevant audiences
Explore Paid Content Syndication Services06
B2B YouTube Advertising
Video advertising for awareness, buyer education, and retargeting audiences
Explore B2B YouTube Advertising07
Sponsored Email Advertising B2B
Sponsored placements in relevant third-party newsletters
Explore Sponsored Email Advertising B2B08
B2B Social Media Advertising Services
Paid social for awareness, demand capture, and retargeting
Explore B2B Social Media Advertising ServicesFit check
Is Stratskye the right B2B paid media partner for your company?
This service is for companies that
- Sell a live B2B tech, SaaS, AI, or fintech offer
- Need stronger lead quality or pipeline visibility
- Have a defined ICP or target-account direction
- Can share lead-stage and sales feedback
- Can support a three-month starting period
This may not be the right fit if
- The product isn't live or the offer is unvalidated
- You want a one-off ad with no wider strategy
- You expect guaranteed leads, ROAS, or revenue
- Nobody can provide account access or tracking data
- Media budget or timely approvals aren't available
Typical client outcome2x
reduction in sales-cycle length within six months
Why Stratskye
Why B2B technology companies choose Stratskye for paid media
01
Complex-product and buying-journey understanding
Technical products, smaller audiences, and longer sales cycles change targeting and conversion paths. That shapes how campaigns get built and evaluated here.
02
Strategy, execution, and measurement stay connected
ICP, channel roles, creative, tracking, and CRM feedback run through one team.
03
Lead quality before raw volume
Search-term controls, audience exclusions, and CRM-stage feedback get used to improve fit, not just fill the top of the funnel.
04
An integrated system, not isolated tactics
Search, LinkedIn, retargeting, and paid social support different buyer moments instead of competing for the same budget.
05
Structured delivery
30/60/90-day framework, one main contact, weekly updates, monthly reporting.
06
Real evidence
60+ brands across B2B tech, fintech, and SaaS since 2019. Typical 2x reduction in sales-cycle length within six months.
60+brands since 2019
30/60/90structured delivery
Shared inputs
What we need from your team to build the right paid media system
Stratskye builds and optimizes the agreed system. Platform billing, product accuracy, approvals, and sales follow-up stay with you unless a separate scope says otherwise.
Client inputWhy it matters
Product, market, and customer informationSupports ICP alignment and offer positioning
Sales materials and current messagingShows claims and proof usable in ads
Ad account, analytics, and CRM accessSupports audit, tracking, and attribution
Target-account and exclusion criteriaDefines best-fit companies and audiences
Historical campaign and sales dataReveals baseline performance and lead quality
Creative and compliance guidanceReduces rework in regulated categories
Timely feedback and approvalsProtects launch and testing timelines
Sales feedback and follow-up ownershipLets us evaluate lead quality and pipeline movement
The process
How Stratskye builds and optimizes a B2B paid media system
We audit before recommending a channel. The right paid channel depends on the buyer moment, not a default platform list.
Review
Product, ICP, existing accounts, tracking, and campaign history.
Align
Goals, channel roles, audiences, keywords, and budget logic.
Build
Campaign structure, audience segments, and conversion tracking.
Launch
Activate campaigns, collect early delivery and conversion signals.
Evaluate
Lead fit, sales acceptance, and channel contribution.
Optimize
Reallocate budget and refine based on CRM feedback.
Days 1–30Audit, ICP alignment, tracking setup, strategy
Days 31–60Launch, creative testing, early optimization
Days 61–90Lead-quality review, budget reallocation, scaling
Measurement
How we measure B2B paid media performance
Impressions, clicks, and conversion rate come first, since they show whether campaigns are actually delivering. Lead quality and sales acceptance come next, since a cheap conversion that sales rejects isn't a win. Pipeline and revenue visibility depend on tracking accuracy, CRM hygiene, and an agreed attribution boundary, which isn't automatic just because campaigns are running.
Results depend on tracking quality, sales follow-up, and buying-cycle length. Paid media alone doesn't control pipeline or revenue.
For one Stratskye client in B2B technology, a coordinated paid media and marketing engagement contributed to a roughly 2x reduction in sales-cycle length within the first six months, measured against the pre-engagement baseline.
Measurement layerExamples
DeliveryImpressions, reach, click-through rate
ConversionConversion rate, cost per conversion
Lead qualityICP fit, qualification rate, sales acceptance
EfficiencyCost per qualified lead, budget utilization
PipelineInfluenced opportunities, stage progression
AttributionChannel contribution within the agreed boundary
Investment
What affects the cost of B2B paid media agency services
A single-channel search campaign and a multi-platform program with syndication and video need very different levels of work, so pricing follows scope rather than a flat rate.
01
Number of channels and platforms
More setup, management, and coordination
02
Campaign and creative volume
More production, testing, and iteration
03
Number of audiences or markets
More segmentation and message variants
04
Media spend and complexity
More monitoring and budget control
05
Landing pages and conversion tracking
Additional design and implementation
06
Syndication, sponsorships, or video
Publisher fees and production costs
Most engagements start with a minimum three-month term. Media spend and publisher fees are separate unless explicitly included. Sales follow-up and closing stay with you.
FAQ
Frequently asked questions about B2B paid media agency services
What do Stratskye's B2B paid media agency services include?+
Diagnosis, strategy, audience and keyword planning, selected channel workstreams, conversion tracking, budget management, testing, and optimization across eight services. The exact mix gets scoped to your gaps.
How is B2B paid media different from general PPC or B2C advertising?+
B2B campaigns typically target smaller account sets, professional roles, and buying committees with longer sales cycles. Measurement moves beyond clicks toward lead quality, opportunities, and pipeline where reliable data exists.
Do we need every service listed here, and how are channels selected?+
No. We select workstreams based on your ICP, current demand, campaign history, media budget, and tracking readiness.
Can paid media generate qualified pipeline rather than just leads?+
Paid media can contribute to qualified opportunities when targeting, offer, tracking, and sales follow-up are aligned. Campaigns alone don't control the pipeline, but downstream CRM data informs how media decisions get made.
How do you reduce unqualified leads and wasted ad spend?+
Keyword intent controls, negative keywords, role and company exclusions, form qualification, and CRM-stage feedback all play a role. Specific controls vary by platform and campaign.
How long do onboarding, launch, and meaningful results take?+
The first 30 days cover audit, alignment, and tracking setup. The following phases cover launch, testing, and optimization. Timeline to pipeline results depends on sales cycle and data volume.
What does Stratskye need from our team?+
Product context, ICP materials, ad account and CRM access, media budget, and sales feedback throughout.
How is paid media connected to CRM opportunities and revenue?+
Platform delivery and conversions feed into lead quality, sales acceptance, and pipeline data. Reliable attribution depends on tracking, CRM hygiene, and an agreed attribution boundary.
What affects the cost, and is media spend included?+
Channels, campaign volume, audiences, creative needs, and tracking complexity. Pricing is scoped after diagnosis, and media spend is separate unless explicitly included.
Does Stratskye guarantee leads, pipeline, ROAS, or revenue?+
No. We control strategy, execution, and optimization. Results also depend on your offer, market, budget, and sales follow-up.
Build what connects to pipeline
Build a paid media system that connects to real pipeline.
Your campaigns are active, but lead quality, channel coordination, or pipeline visibility is inconsistent. That's the gap this service closes.
A strategy call covers your current channels, tracking, and the gaps with the most leverage. You'll get an honest fit assessment and, where it makes sense, a proposal built around what matters most.
Book a Strategy Call 60+ brands across B2B tech, fintech, and SaaS since 2019.
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