Acctaxco / Accounting & tax services
A full digital growth build for an Ontario accounting firm.
Website, social media, search visibility, and outbound built into one connected growth system.
- Industry
- Accounting & Tax Services
- Services
- Website, Social Media, SEO, Lead Gen
- Location
- Ontario, Canada
- Status
- Active, since August 2025
01 / Overview
Building from a limited digital foundation
Acctaxco is an Ontario-based accounting and tax firm serving small and mid-sized businesses with bookkeeping, tax filing, and company incorporation services. Stratskye began the engagement in August 2025 to build a complete digital presence around the firm.
The existing website was basic, and its technical foundation could not support meaningful growth work. This created an opportunity for a ground-up build across the website, social, search, and outbound.
02 / Strategy
One connected growth build, not four isolated services
The website came first as the fast, structured destination for every other channel. Social content and direct outreach built visibility while search authority developed. SEO then compounded that foundation through commercial-intent content, technical cleanup, and publishing.
- 01WebsiteBuild the foundation
- 02SearchGrow qualified visibility
- 03OutboundCreate conversations
- 04SocialBuild trust and reach
Phase 01 / Website
A fast, secure, conversion-ready foundation
Stratskye rebuilt the dated site, corrected technical problems, hardened administration, and added tools that give visitors a reason to use and revisit the site.
Full site redesign
A structured design built to support a growing content library and clearer service navigation.
Speed optimization
Performance improved from below 30 to 90+ across core Lighthouse categories.
Technical cleanup
Redirects, broken links, and indexability issues were corrected sitewide.
Security hardening
The default admin path was replaced with a custom, non-guessable URL.
Sales tax calculator
A visitor tool for calculating GST, HST, PST, and QST.
Automated news feed
Relevant accounting and tax news keeps the site current between manual updates.
Phase 02 / Search visibility
Commercial-intent SEO layered onto the rebuilt site
Active SEO began in January 2026. Service, industry, and location pages were rebuilt around search intent, supported by monthly publishing, technical cleanup, and an optimized local profile.
| Metric | Before | After | Change |
|---|---|---|---|
| Search clicks | 406 | 1,200 | +794 |
| Search impressions | 53,100 | 380,000 | +326,900 |
| Pages indexed | 14 | 83 | +69 |
| Top 10 keyword rankings | 5 | 10 | +5 |
| Bounce rate | 86% | 42% | -44 pts |
Phase 03 / Outbound
Targeted outreach for industries with recurring accounting needs
Restaurants, real estate businesses, IT companies, self-employed professionals, and growing small businesses were prioritized over a broad, untargeted database.
Prospect research
Companies filtered by industry, location, business type, and fit.
Verified contact discovery
A database built with verified names, emails, industries, and company details.
Message testing
Subject lines, opening hooks, pain points, and calls to action tested by industry.
Sequenced campaigns
Structured outreach with automated follow-ups replaced single-touch sends.
Performance tracking
Delivery, opens, replies, and positive responses monitored to refine the program.
The program is still maturing. Targeting, campaign structure, and messaging are being refined continuously from live response data.
Phase 04 / Social & brand
A consistent brand presence built from a standing start
LinkedIn and Facebook content combined educational posts, FAQs, CRA updates, carousels, service content, and community engagement. Personalized LinkedIn outreach ran alongside organic content.
547 total LinkedIn engagements
2 leads generated via LinkedIn outreach
10,400 Facebook viewers reached
135 Facebook content interactions
03 / Results
Every phase now strengthens the next
The website gives search and social a credible destination. Social and outreach build relationships while search visibility compounds. The founder's personal brand is now a distinct growth channel.
- 01
A fast, secure, structured website that now supports every other growth channel.
- 02
More than 70,000 LinkedIn impressions, 547 engagements, and two confirmed outreach leads.
- 03
Facebook visibility grew from 35 page views to 24,900, with consistent engagement.
- 04
Search clicks nearly tripled, impressions grew by 326,900, and bounce rate fell by more than half.
- 05
A tested outbound email program positioned to scale with growing brand and search authority.
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